ENTERTAINMENT / BRAND DIRECTION
DOZI — FAN EDIT
MORE THAN
A WATCH.
A WHOLE
THING.
For the scenes you replay.
The characters you collect.
The stories that become yours.
Fan Edit turns DOZI into a home for the way people really love entertainment. The saved frame. The favorite episode. The reference only your friends understand. Watching is the beginning of a much bigger relationship.
The visual world borrows from early internet fandom, music magazines and collectible media. A familiar, expressive wordmark meets confident editorial typography, cobalt screen light and objects you want to keep.
It feels personal, knowing and a little obsessive. A well-edited collection, with room for your next favorite.
In on it.
Confident, playful and specific. Speak like someone who has already watched it twice.
Keep-worthy.
Give a digital moment the desirability of a favorite magazine, tape or poster.
Yours to edit.
Make discovery feel curated. Make saving a title feel like adding to a collection.
PERSONALITY.
ON REPEAT.
The original DOZI tongue wordmark is the signature. Its soft, irregular letterforms bring the personality; a disciplined black, cobalt and white system gives that personality a confident frame.
THE SIGNATURE / A COLLECTOR’S STAMP
Recognizable before
you read the title.
The wordmark stays intact across screens, posters and physical objects. “Fan Edit” sits beside it as an editorial label, giving the direction a name without competing with the DOZI identity.
Keep the mark white, give it breathing room, and let the artwork carry the story. Chrome is a material in the world, while the core logo stays clear and flat.
SCREEN LIGHT.
PRINT ATTITUDE.
Black creates the space. Cobalt brings the charge. White makes every headline, mark and small detail feel deliberate. A dark-to-blue gradient is the recurring signature, moving through the page like light from a screen.
DISPLAY / BARLOW CONDENSED
MORE
SCENE.
Bold. Condensed. Unapologetic.
A magazine-cover voice with room for the image.
BODY / INTER
Your next
favorite starts
with a frame.
Clean, open and easy to read. Inter brings clarity to concept copy, show descriptions and the everyday parts of the experience.
DETAIL / IBM PLEX MONO
THE FAN EDIT
VOL. 001 / FRAME 024
PLAY · PAUSE · REPEAT
One strong subject. Generous negative space. A clear title and one DOZI signature.
Glass, chrome and print grain bring tactility. Hard edges keep the composition crisp.
Cobalt unifies the world. Recognizable costume and character colors stay inside the artwork.
OFF SCREEN.
STILL A FAN.
On your shirt. In your living room. Part of the everyday. Fan Edit puts the people who love the stories at the center of the world: expressive, relaxed and completely in their element.
THE CULTURE / COLLECT IT. CARRY IT. MAKE IT YOURS.
A LITTLE
OBSESSED.
Glossy stickers. A favorite disc. The remote you won’t put down. Familiar objects become small expressions of fandom, with playful shapes, reflective surfaces and that unmistakable blue.
IF YOU KNOW,
YOU KNOW.
The shows become the artwork. A character, an object, a detail fans recognize instantly. Each campaign uses the same editorial frame: a DOZI stamp, an edition number, a bold line and a story worth returning to.
CHARACTER / ICON / MEMORY
Three ways into the same collection: Chainsaw Man’s unmistakable silhouette, the straw hat that stands for a whole crew, and the pattern that says Tanjiro before a word is read.
Concept campaign artwork inspired by titles featured in the DOZI prototype. Illustrative fan interpretations, not official show key art.
SMALL SCREEN.
BIG FOLLOWING.
The same voice works at every scale. On a phone, the identity feels personal. In the street, it becomes a simple, unmistakable invitation. One mark, one message, one electric blue world.
THE VOICE / KNOWING. DIRECT. FAN-LED.
“You know
the scene.”
Short lines with shared meaning. Less explaining, more recognition. Give people a reason to feel part of the story.
- For the rewatch.
- One more scene.
- Your next favorite.
- Keep this one.
THE SCREENING CLUB / EVERYONE’S INVITED
SAME TIME.
SAME
OBSESSION.
A watch party becomes a small occasion. A cobalt invitation, a familiar face and a line that feels like an inside joke. The identity gives fans a reason to find each other.
MIDNIGHT IN GOOD COMPANY.FIND IT.
LOVE IT.
KEEP IT.
The same identity carries into a focused browsing experience. Big artwork sets the mood. Clear labels help you choose. A saved list makes every visit feel more personal.
Explore the concept below: browse the edits, search a title, open its story and save a favorite.
R
THE FAN EDIT / NO. 001
CUT TO
THE GOOD PART.
Chainsaw Man
Your next obsession.
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DOZI / FAN EDIT
FOR THE FANS.
FOR THE REWATCH.
BACK TO THE BEGINNING