THE MORRISON / SELECTED PROJECTREAL ESTATE · 2022

CONCEPT

I designed The Morrison concept for real estate developer URBNPHX, bringing together bohemian, retro, and tropical influences. It's eco-friendly, earth conscious, relaxed and bright.

The Morrison is where Bali meets vintage Americana, an influencer's paradise.

A retro-style font with a lemon, orange, green and turquoise color scheme create a sense of excitement and joyful exploration.

A community designed to make eco-conscious living easy. Residents enjoy rooftop mountain views and scenic landscape with top-tier amenities throughout the property.

The Morrison is the definition of a "modern classic". The concept brings a relaxed, distinctive identity to contemporary residential living.

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THE MORRISON