I developed the brand identity, design, and creative direction for Margarita Cartel, a bold new Latin Kitchen and Social Club concept for Innercircle Hospitality Group. Rooted in luxury dining with a Latin twist, Margarita Cartel is more than a restaurant—it’s an experience.

Drawing inspiration from the Vice City vibes of Miami, the vibrant Día de Los Muertos celebrations of Mexico, and the lush tropics of the Caribbean and South America, I created a dynamic and immersive brand that merges culture, flavor, and style. Every element—from the sleek, tropical-infused aesthetic to the elevated supper club atmosphere—was designed to transport guests to a world where food, music, and energy collide.

The experience at Margarita Cartel is all about vibe—a carefully curated blend of modern Latin fusion cuisine, organic and locally sourced ingredients, and beautifully crafted cocktails that elevate every moment. Set against stunning skyline views and rich, Latin-inspired design, this concept was built for those who love to dine, chill, dance, and immerse themselves in the rhythm of the night.

I brought these influences together in a cohesive identity that carries the energy of the concept across its visual language and brand materials. Vivé Margarita Cartel.