TAPPY HOUR

I explored five visual directions for Tappy Hour, testing how different wordmarks, typographic voices, and palettes could shape the same hospitality brand. Each direction extends beyond the logo into a small brand world, with selected applications showing how it could live in use.

The client has not yet selected a final identity. These galleries document the exploration, with Version 1 through Version 5 presented separately so each direction can be considered on its own terms.