SOUL TREE

I developed Soul Tree as a sensory brand world, combining an expressive handwritten wordmark with botanical imagery, warm earth tones, and refined product presentation. The direction balances an organic character with a precise, contemporary packaging system.

I carried the identity across skincare, wellness, and cannabis product concepts, exploring how one brand could move between jars, tubes, bottles, and flexible packaging. Sculptural compositions, soft light, and a palette of terracotta and forest green give the collection a cohesive visual rhythm.