POWER WINK campaign portrait with a lime light orbit and a confident wink

POWER
WINK.

You know a good thing
when you see it.

DOZI / POWER WINKNEON POP / PERSONALITY

01 / A SIGNAL WITH PERSONALITY

You know a
good thing
when you see it.

Confidence, with a knowing wink.

Power Wink pairs electric confidence with a close-up, editorial attitude. Volt lime leads the way against deep black and warm ivory, with violet and pink adding a flash of personality.

The original power-button wink anchors the identity. Direct portraiture, bold italic headlines, and a streak of light turn a moment of recognition into an invitation to watch.

Original DOZI Power Wink identity with power-button wink and custom wordmark

02 / THE ORIGINAL SIGNATURE

A familiar signal.
An unexpected wink.

The power symbol becomes a face. The custom wordmark keeps its precise, futuristic rhythm. Together they feel instantly digital and unmistakably human.

POWER-BUTTON WINKCUSTOM DOZI WORDMARKONE CONSISTENT IDENTITY

03 / THE PALETTE

Electric after dark.

Volt is the signal. Night gives it contrast; bone gives it space. Electric violet and pop pink appear as supporting flashes across photography, light, and digital details.

NIGHT#0B0C0E
VOLT#DFFF00
BONE#F3EFE5
ELECTRIC#8070FF
POP#FF65BD

04 / IN THE WORLD

A wink.
A whole world.

The same signal moves from intimate portraiture to analog screens, fluid light, and the city. Every image stands on its own, with one unmistakable energy.

Vintage CRT television displaying the glowing lime DOZI power-wink symbol
01 / THE SIGNAL — ANALOG GLOW
Violet-lit portrait wearing headphones with a glowing lime ring
02 / TUNE IN — SOUND & PERSONALITY
Liquid chrome ribbons with electric lime light trails and violet reflections
03 / IN MOTION — LIGHT & CHROME
Lime DOZI Power Wink billboard on a dark glass building at dusk
04 / ON THE STREET — OUTDOOR CAMPAIGN

VOICE & TYPE

Consider yourself
hooked.

You know a good thing when you see it. Consider yourself hooked. Two confident lines with a knowing-wink attitude: one trusts your taste, the other captures the pull of a great story.

DM Sans

BOLD ITALIC CAMPAIGN HEADLINES

Space Grotesk

INTERFACE / FIRA CODE DETAILS

ON SCREEN / CONTENT FIRST

A world worth
staying in.

The identity sets the mood. Familiar shows stay at the center, with clear navigation, an inviting feature, and a simple way to return to the stories you love.

INTERFACE DESIGN STUDY / Featuring titles already included in the DOZI demo. Explore the interactive POWER WINK demo ↗.

DOZI / POWER WINK

Consider yourself
hooked.

Explore the directions together. Each has its own point of view, with one shared focus: making the next great story easy to find.

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DOZI / POWER WINK / 2026Concept imagery is shown for direction. Final brand artwork and materials follow concept selection.