01 / SOFT METAL, UNIFIED
Future,
softened.
Precision with a softer surface.
Soft Metal brings the sculptural chrome of the original direction together with Veil’s translucent layers, brushed texture, and quieter sense of discovery.
The original TV-above-the-i logo remains the signature. The two material worlds become one considered identity: familiar, tactile, and quietly futuristic.
02 / THE SIGNATURE
One tiny character.
A familiar signal.
The open “o” and fluid letterforms keep the wordmark soft and direct. A small television above the “i” gives it a recognisable character at every scale.
03 / A SHARED MATERIAL WORLD
Reflect.
Reveal.
Chrome brings focus. Brushed surfaces and sheer layers add depth. Light moves across the identity, revealing details without overwhelming the story.
04 / COLOR & TYPE
Quiet color.
Sculptural light.
A restrained palette gives reflections room to move and lets the shows bring their own color.
WARM, OPEN, EASY TO READ
PRECISE CAPTIONS & NAVIGATION
05 / IN THE WORLD
Something worth
staying for.
The material language frames the entertainment. Demon Slayer brings the color and character; the identity keeps the presentation calm and coherent.
ON SCREEN / CONTENT FIRST
A world worth
staying in.
The identity sets the mood. Familiar shows stay at the center, with clear navigation, an inviting feature, and a simple way to return to the stories you love.
HomeSeriesMoviesMy listDemon Slayer
Find your next world.
▶ Watch nowSomething for tonight
Loki
The Boys
Rick and Morty
Attack on Titan⌕Loki
Time for something unexpected.
▶ Watch nowKeep watching
The Boys
Demon SlayerINTERFACE DESIGN STUDY / Featuring titles already included in the DOZI demo. These screens show the identity in use; the interactive build follows concept selection.
DOZI / SOFT METAL
Your evening,
considered.
Explore the directions together. Each has its own point of view, with one shared focus: making the next great story easy to find.
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