ORBITEverything worth watching,
in your orbit.
A universe of discovery. A little more gravity. A whole new way to find what moves you.
Drawn
into more.
Some stories have a gravity of their own.
Orbit introduces DOZI as an expansive universe of entertainment, where every discovery feels personal and every story has the power to pull you somewhere new. Planetary silhouettes, fine orbital paths and atmospheric light bring a sense of possibility to a deceptively simple visual system.
A precise wordmark anchors the system. Scale, shadow and a slow-moving horizon give it room to feel expansive.
A familiar name.
A whole new orbit.
The orbital ring passes through the “O,” adding a distinctive signature without overwhelming the wordmark. The mark stays crisp and recognizable, while light, space and movement build the atmosphere around it.
03 / IMAGE WORLD
A little closer
to the infinite.
Light grazing a planet’s edge. A horizon just out of reach. A quiet visual language built from scale, light and curiosity.
04 / BRAND SYSTEM
Light against dark.
Space Grotesk
EXPRESSIVE HEADLINES / CLOSE SPACING
DM Sans
UTILITY / BODY COPY / FIRA CODE DETAILS
05 / IN THE WORLD
Find your next
obsession in orbit.
Some stories
have gravity.
Follow
the feeling.
One small screen.
An infinite pull.
An image system grounded in restraint: monumental scale, carefully placed type, and subtle celestial cues.
The brand can expand into environments, motion, merchandise and streaming without losing its quiet precision.
CONTENT CAMPAIGN / RICK AND MORTY
06 / DIGITAL TRANSLATION
A universe
at your fingertips.
The Orbit identity translates into an immersive streaming experience: clear navigation, atmospheric imagery and focused moments of light that guide discovery without distracting from the content.
DiscoverCollectionMy list⌕Demon
Slayer.
Anime / Adventure / A world worth getting lost in.
▶ Watch now
Loki
The Boys
Rick and Morty⌕Demon
Slayer.
▶ Watch nowLoki / Episode 03
INTERFACE DESIGN STUDY. These applications show how the identity translates to a screen. The interactive experience follows presentation approval.