After Hours Still Awake campaign with original DOZI identity, screen-lit room, phone box and eye reflection
DOZI / AFTER HOURS / STILL AWAKEBRAND DIRECTION / REVIEW EDITION

01 / AFTER HOURS — STILL AWAKE

The world
after dark.

The private hours when a screen feels like company.

This is the quieter, stranger side of After Hours: rooms lit by television, rain on glass, a distant phone box, and the feeling of a story that stays with you after it ends.

The original wordmark stays clear and confident. Screen light, texture, and atmosphere create the tension around it.

Original uppercase DOZI wordmark with television hidden in the O

02 / A SCREEN INSIDE THE NAME

Look once.
Then again.

The television remains hidden inside the “O”. The solid wordmark provides a stable signature against curved glass, scanlines, and uncertain light.

ORIGINAL TV COUNTERSCREEN-LIT ATMOSPHEREQUIET TENSION

03 / LIGHT IN THE DARK

Low light.
Long afterimages.

Petrol and cyan carry the screen light. Haze softens the edges. Lamp green appears sparingly as an uneasy warmth.

SCREEN BLACK#080D10
PETROL#17383F
HAZE#6E8D91
SCREEN WHITE#E2EFEB
CYAN#73D8DE

IMAGE ACCENT / LAMP GREEN #B5C85A — reserved for small pools of light.

Space Grotesk

DIRECT HEADLINES / OPEN COUNTERS

DM Sans

READING / FIRA CODE DETAILS

04 / IT STAYS WITH YOU

For the ones
still awake.

Familiar titles live inside unfamiliar hours. The screen becomes both a window and a reflection: entertainment with an atmosphere you can feel.

Original After Hours show campaign with Loki on a CRT, The Boys outdoor poster and phone entertainment artwork
SHOW CAMPAIGN / LOKI · THE BOYS · DOZI DEMO TITLES
Eye reflecting the cool light of a screen
THE SCREEN / REFLECTION
Isolated phone box glowing in the dark
THE WORLD / AFTER DARK

ON SCREEN / CONTENT FIRST

A world worth
staying in.

The identity sets the mood. Familiar shows stay at the center, with clear navigation, an inviting feature, and a simple way to return to the stories you love.

INTERFACE DESIGN STUDY / Featuring titles already included in the DOZI demo. These screens show the identity in use; the interactive build follows concept selection.

DOZI / AFTER HOURS / STILL AWAKE

Still
awake?

Explore the directions together. Each has its own point of view, with one shared focus: making the next great story easy to find.

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DOZI / AFTER HOURS / STILL AWAKE / 2026Concept imagery is shown for direction. Final brand artwork and materials follow concept selection.