DOZI After Hours neon logo glowing over a rain-soaked violet and pink city streetALTERNATIVE DIRECTION / NEON EDITIONAFTER DARK. FULL OF POSSIBILITY.

01 / THE CONCEPT

Late night,
better stories.

The night has a different kind of energy.

After Hours captures that feeling: the city still glowing, the world getting quieter, and a story you are not ready to leave. This direction gives DOZI a more expressive, culture-led presence through luminous color, a handwritten signature, and cinematic night imagery.

Soft letterforms keep the identity approachable. A precise digital system gives the glow somewhere to live.

Refined DOZI After Hours glass-neon wordmark with television accent and orange handwritten signature

02 / THE SIGNATURE

A little glow.
A lot of personality.

The rounded DOZI wordmark feels familiar and immediate. The small television above the “i” connects the mark to the screen, while the orange After Hours signature brings a more personal, spontaneous rhythm.

ROUNDED WORDMARKTELEVISION DETAILHANDWRITTEN SIGNATURE

03 / COLOR & TYPE

Color with a
nightlife.

MIDNIGHT#0A0214
VIOLET#3B0B6E
NEON PINK#FF3EB5
AFTERGLOW#FF7A00
PALE PEACH#FFE6D9

Space Grotesk

EXPRESSIVE HEADLINES / CLEAN GEOMETRY

DM Sans

READABLE INTERFACES / FIRA CODE DETAILS

04 / IN THE WORLD

Your next
late-night ritual.

Violet shadows, reflected color, and familiar stories create an atmosphere that belongs to DOZI. The identity moves from a glowing sign to the screen without losing its warmth.

DOZI After Hours campaign with Rick and Morty on a television and Loki on a phone in a neon-lit apartment
CAMPAIGN APPLICATION / RICK AND MORTY + LOKINEON EDITION / 01
DOZI / AFTER HOURS

One more
episode.
A whole
other world.

DOZI After Hours
TONIGHT LOOKS GOOD ON YOU.

Lights low.
Stories
turned up.

LATE NIGHT, BETTER STORIES.

05 / ON SCREEN

Made for
the next episode.

Content stays in focus. A deep midnight base, pale typography, and small pink cues make discovery feel effortless while the identity sets the mood.

INTERFACE DESIGN STUDY / Screens use artwork from titles already included in the DOZI demo. These are visual applications of the identity; the interactive build follows concept selection.

DOZI / AFTER HOURS

The night
is still yours.

An alternative direction for After Hours.
Luminous, expressive, and made for discovery.

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DOZI / AFTER HOURS — NEON EDITION / 2026Concept visuals for creative direction.
Final brand artwork is developed after concept selection.